geo (Green Energy Options)
Led a company-wide brand audit, conducting stakeholder research and analysing customer touchpoints to inform a strategic brand refresh
Designed and delivered a refreshed visual identity across digital products, marketing channels, and corporate communications.
It was concluded the brand needed a complete refresh but at this stage a rebrand was not necessary. The refresh included logo, iconography, imagery, website, social media, office branding and powerpoint templates. This was naturally complemented with new brand guidelines.
Redesigned the company website and digital experiences to improve usability, consistency, and content management
Created and implemented a scalable design system, including 210+ icons, brand guidelines, and reusable digital assets
Collaborated with stakeholders across the business to align brand, user experience, and commercial objectives
