Inframation
Led the creative development of a global multi-channel advertising campaign, adapting messaging and visual assets for regional markets to maximise relevance and engagement
Inframation is a highly successful news service aimed at keeping the infrastructure investment community abreast of the pipeline of deals coming to market and the procurement of projects. This advertising campaign was targeting specific regions to improve the visibility of Inframation and gain traction / market share with trials and new subscribers.
Designed a scalable campaign framework across digital and print media, ensuring consistency while accommodating local market requirements
Developed location-specific creative concepts and visual assets that strengthened brand recognition and improved audience targeting
Collaborated with commercial stakeholders to support subscriber acquisition, market share growth, and brand awareness objectives
Delivered measurable business impact, generating 414 new website visitors and converting 11 new subscribers, contributing £121,000 in revenue