QED Supremus
Led the creative development and launch campaign for QED Supremus, a flagship high-performance speaker cable targeting the premium audio market
Developed campaign concepts, product positioning, and marketing assets across print, digital, and point-of-sale channels to support a global product launch
Translated complex technical features into compelling customer-focused messaging and visual communications
Collaborated with product and sales teams to ensure a consistent launch experience across all customer touchpoints
The online interactve training platform took dealers through a process to learn about the product, resulting in a quiz at the end
The technical report was designed in the format of a White Paper lending itself well to the fact there was a lot of science behind the Supremus speaker cable