The arrow game
Led the end-to-end design and delivery of a mobile gaming product, from concept validation and UX/UI design through to launch and growth
Created intuitive gameplay flows, high-fidelity interfaces, and a mobile-first design system to maximise usability and engagement
Defined the product's visual identity and user experience, balancing simplicity, challenge, and player retention across 100 levels
Drove product adoption through targeted marketing, social media promotion, and influencer engagement, achieving 2,300+ downloads in the first week